Fragmentation of the commercial business in different divisions of the company. Divergent goals and cannibalization of specific projects and activities

Integration of existing activities and employees into a new division as a start-up within the company. Reorganization and international realignment of business areas.

• International market and competition analysis
• Identification of business potential (prioritizing of offerings and geographical markets)
• Creation of business plans to lead to mid-term increase of turnover of approximately EUR 30 million, and doubling of profits.
• Set-up and expansion of business activities (Gulf Region, China, India and the Commonwealth of Independent States)
• Bid management and project management from offer to implementation
• Cooperation with strategic partners

Establishment of a new, internationally oriented division

Creation and executive management of a new department for business development and marketing

• Structures and processes for business strategy and planning; preparation and annual revision of business plans, market intelligence, marketing services, e-commerce (online shop), as well as PR, and internal communication
• Job postings, candidate selection, orientation and training of new hires
• Set-up and maintenance of a marketing and sales information system
• Concept and action plan for marketing, PR, and sales
• Significant growth of brand recognition in the international arena
• Ensured a uniform public presentation
• Employees: 8
• Budget: EUR 1 million annually

Development of an expansion plan for an online shop

Revision of the business plan and the financial planning

• Updating of the current planning with a special focus on the chapters industry, market, marketing and sales (desk research and involvement of network and sales partners in the industry)
• Checking the impact on activities and processes along the entire value chain (purchasing, warehousing, production, order fulfillment and administration)
• Selection of appropriate investors; preparation and follow-up of pitch and negotiations

Development of a new service to be offered across several companies; market launch and presentation at the World Exhibition, Expo 2000 in Hanover, Germany

Project management (planning, execution, controlling) over a 3-year period

• Development of a Master Plan
• Product Development, Logistics Planning und Market Launch
• Innovative exhibition and communication concept (including internet presence) for 5 months on an area of 2,000 sqm
• Project team: 60 employees from different companies
• Budget: EUR 4 million