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References

With my proven competence in planning and implementation, I work to ensure that the spark ignites your company’s potential for success. My broad experience in different tasks and industries can be of help in any situation - from start-up companies to large corporations.

Here are a few examples of successfully implemented projects. I would be happy to go into more detail in a personal conversation.

International Expansion

Background



Task



Results

Fragmentation of the commercial business in different divisions of the company. Divergent goals and cannibalization of specific projects and activities

Integration of existing activities and employees into a new division as a start-up within the company. Reorganization and international realignment of business areas.

  • International market and competition analysis
  • Identification of business potential (prioritizing of offerings and geographical markets)
  • Creation of business plans to lead to mid-term increase of turnover of approximately EUR 30 million, and doubling of profits.
  • Set-up and expansion of business activities (Gulf Region, China, India and the Commonwealth of Independent States)
  • Bid management and project management from offer to implementation
  • Cooperation with strategic partners


Set-up of Business Development and Marketing

Background

Task


Results

Establishment of a new, internationally oriented division

Creation and executive management of a new department for business development and marketing

  • Structures and processes for business strategy and planning; preparation and annual revision of business plans, market intelligence, marketing services, e-commerce (online shop), as well as PR, and internal communication
  • Job postings, candidate selection, orientation and training of new hires
  • Set-up and maintenance of a marketing and sales information system
  • Concept and action plan for marketing, PR, and sales
  • Significant growth of brand recognition in the international arena
  • Ensured a uniform public presentation
  • Employees: 8
  • Budget: EUR 1 million annually


Revision of a Business Plan for Fundraising

Background

Task

Results

Development of an expansion plan for an online shop

Revision of the business plan and the financial planning

  • Updating of the current planning with a special focus on the chapters industry, market, marketing and sales (desk research and involvement of network and sales partners in the industry)
  • Checking the impact on activities and processes along the entire value chain (purchasing, warehousing, production, order fulfillment and administration)
  • Selection of appropriate investors; preparation and follow-up of pitch and negotiations


Project Management for Product Development and Market Launch

Background



Task

Results

Development of a new service to be offered across several companies; market launch and presentation at the World Exhibition, Expo 2000 in Hanover, Germany

Project management (planning, execution, controlling) over a 3-year period

  • Development of a Master Plan
  • Product Development, Logistics Planning und Market Launch
  • Innovative exhibition and communication concept (including internet presence) for 5 months on an area of 2,000 sqm
  • Project team: 60 employees from different companies
  • Budget: EUR 4 million